We never buy your car
The winning dealer buys directly from you. Fair Value Auto never takes ownership.
Selling a car shouldn't mean taking the first number you're given.
Fair Value Auto brings licensed dealers together to compete for your car, while you stay in control.
Why we exist
One buyer means one price.
Instant-offer sites and dealer trade-ins give you a number with nobody competing against it. Competition is what changes the outcome.
More qualified buyers create a fairer way to discover what a car is worth to the market.
Founder story · Joel
Joel's account of the experience that led him to create Fair Value Auto will appear here before launch.
What we stand for
Built around your side of the sale.
These are operating rules, not marketing extras.
We only earn when we beat your price
You set the lowest price you would accept. We earn 10% only from the amount above it.
Your details stay private until you sell
Dealers bid on the car, not your phone number. Only the winner receives your contact details.
Every dealer is verified
Each participating dealer must be licensed and approved before bidding.
How we make money
How we make money, stated plainly.
Our incentives are designed to line up with yours.
Sellers
Nothing to list.
You set the lowest price you would accept. Fair Value Auto keeps 10% of any amount above it. If the car sells at or below your price, you pay nothing.
Dealers
Free to join and bid.
The winning dealer pays a flat $350 per vehicle won. That payment releases the seller's contact details so the dealer can buy the car directly.
You set your price. We only get paid if we beat it.
The team
People building a fairer way to sell.
Founder and team details will be added before launch.
Team member name
Founder
One-line team introduction to be supplied before launch.
Team member name
Seller experience
One-line team introduction to be supplied before launch.
Team member name
Dealer partnerships
One-line team introduction to be supplied before launch.
Where we operate
Launching in [STATE]
Replace [STATE] with the confirmed launch market before publishing.
Waiting in another state?
Join the launch list and we'll keep you posted.
Start with your plate
See what competition can do for your car.
Start with your plate or VIN. There is no cost to list and no obligation to sell.
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